Even when it seems impossible to see, hope can be found.
These ad campaigns for Seattle's Union Gospel Mission celebrate the hope — of individuals once lost in addiction and homelessness, who have, today, recovered their lives with hope and joy that only God can provide. Their journey shows that change is possible.
To bring visibility and a sense of dignity to the plight of those who have lost so much, we partnered with world-renowned photographer Lee Jeffries and highly regarded commercial photographers Shawn Michienzi and Francis Cantania. Together, we launched our ad campaigns, beginning with Lost Angels, evolving to Angels: Lost + Found, and now our current UnCampaign.
Suit Up for Success celebrates the remarkable progress of men in recovery and marks the start of their new lives after struggling with addiction and homelessness. To break the cycle, the Mission addresses root causes including long-term recovery programs and comprehensive aftercare support, including housing assistance, continuing education, community building opportunities, job training, and more.
Working with volunteer stylists, men on the path to recovery will receive makeovers, including a new outfit, haircut, and shave; with the help of Styled Seattle. They will also attend a job fair where they’ll receive resume assistance, practice mock interviews, and network with local businesses, offering them valuable opportunities to begin a new chapter in their lives.
What does hope look like? It looks like joy you see in the eyes of all the women who’ve escaped homelessness, addiction and abusive relationships through God's love and the support of the Mission.
We invited all the women who are guests of our program to join us for a day of celebration with professional stylists and photographers and have their portraits taken for beautiful Christmas cards they can share with family and friends. Made possible with the help of Styled Seattle, Gene Juarez, and make-up artists.
"Over 100 women and children are getting brand new holiday outfits. It's really so much more about the women and children here and their stories. We're just honored and happy to be here." — Darcy Camden, Founder & Chief Stylist of Styled Seattle
2022/2023 Print Ads
2022/2023 PR Event
Loaves of Love - From Breadlines to Lifelines
The “Loaves of Love” bread-mobile commemorated the 90th anniversary of the Mission. The sharing of bread brings the Mission back to its genesis in 1932 with a borrowed soup kettle to feed those affected by the Great Depression. “We’re celebrating thousands of changed lives during the past 90 years,” says Scott Chin, President of Seattle’s Union Gospel Mission “and we’re so thankful that what started as a line for soup and bread has become a path out of homelessness. We want everyone to know that no matter their circumstances, that they are loved by God, and by us.”
2021/2022 Print ads
2021/2022 Radio ads
2020/2021 PR events
Angels: Lost + Found
Through a public mobile art exhibition, Angels: Lost + Found aired November 4, 5, and 6 on buildings and landmarks throughout Seattle. The art exhibit is a celebration of individuals once lost in addiction and homelessness, who have, today, recovered their lives with hope and joy that only God can provide. Their journey shows that change is possible.
These powerful images were captured by photographer Lee Jeffries, an impassioned global photographer of individuals living on the street, and highly regarded commercial photographers Francis Catania and Shawn Michienzi. Rescue, a powerful song by Grammy award-winning artist Lauren Daigle, was performed by celebrated Seattle-based musical artist, Star Anna, and local Seattle musicians/vocalists, and arranged by Brandon Bee.
Footprints of Hope
Nearly 12,000 pairs of shoes don the floors of the Seattle Center, to present our Footprints of Hope ad campaign. Each pair represents someone battling homelessness in Seattle.
"Every shoe represents a name, every name represents a face, every face, represents a story, and every story represents a life," said Scott Chin, the Mission's president on the meaning behind the visual exhibit, Footprints of Hope.
April 1-4, the Mission, along with many community partners, have joined together to raise awareness about the increasing homelessness crisis and encourage volunteerism. "Do something," Chin added, "Volunteer with an organization that’s meaningful to you."
2019/2020 Print ads
2019/2020 Radio ads
2018/2019 Print & Digital ads
2018/2019 Radio ads
2018/2019 PR event
Hope Springs Anew
2017/2018 Print & Digital ads
2017/2018 PR event
Lost Angels
A public mobile art exhibition, featured portraits of unsheltered men and women projected at massive-scale onto the facades of buildings and landmarks throughout Seattle neighborhoods. The entire experience drew attention to the growing number of homeless neighbors in Seattle, one face at a time.
2017/2018 PR event
Sunday Best
Seattle stylists Darcy Camden of Styled Seattle and Sydney Mintle of Gossip & Glamour took on their most ambitious project yet — styling 100 women and kids at the Mission in just one week! Thanks to Purpose Boutique and generous donors, each woman and child received a new "Sunday Best" outfit for Easter to match their new hope and fresh outlook on life. For some women and children, it was likely their first Easter dress or first clip-on tie, and more importantly, a reunion with their family.
Help the lost become found
Your gift today helps those who've lost their way find the love and support they need for a new life.
